Products

We don't just build for clients — we build our own products too.

Client work sharpens the same skills we put into products of our own. Maflow is the first — a business management platform we built because we needed it ourselves, then decided other growing businesses needed it too.

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Maflow Child-Friendly City Index HerCommerce ALICO Business Suite Imadi Logistics ERP ReNaz HifzAI Marist Bot NLP Sentiment Analysis ML Pipeline Smart Meal Planner
Live

Maflow

Business. Simplified. Maflow brings quotations, delivery challans, invoices, sales tax invoices, purchases, customers and suppliers, products, payments, expenses, and a running ledger into one workspace — so a growing business can stop juggling spreadsheets and disconnected tools.

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One place for every document

Quotations, delivery challans, invoices, sales tax invoices, and commercial bills — created, tracked, and printed as professional documents with signature and stamp sections built in.

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Built for a team, not one person

Owners invite their team with role-based access — sales, accounts, or warehouse — so each person sees exactly what their job needs, nothing more.

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Ledger, reports, and an audit log

Payments and expenses stay in sync with a running ledger, with reports and an audit trail so owners always know where the business actually stands.

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Your company, private and branded

Each company's data is fully isolated. Add your own logo, stamp, and signature, and the documents you generate look like yours — not ours.

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Built for how businesses here work

Local tax fields like NTN and STRN, PKR by default, and an interface available in English, Roman Urdu, or Urdu.

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Real help, not a ticket queue

A direct WhatsApp line to support from inside the app, alongside a 14-day free trial with no card required to get started.

Live

Child-Friendly City Index

An AI prototype that reads a description of a neighbourhood and scores it against safety, play access, mobility, and emotional comfort — then suggests what Stockholm-style child-friendly design would change. Built from Maria Aziz's Urban Governance class presentation, "Reimagining the City Through the Lens of Children's Needs."

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Score a neighbourhood in seconds

Describe an area in plain language and get a 0–100 Child-Friendly City Index score, broken down by safety, play access, mobility, and emotional comfort.

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Benchmarked against the Sweden model

Scoring criteria are drawn from Sweden's child-friendly urban design model, which prioritises safe streets, accessible play space, and children's emotional comfort in planning decisions.

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~60 real places, pre-scored

From Lyari and Gulshan-e-Iqbal in Karachi to Södermalm in Stockholm and boroughs across London — any other area gets a tailored, keyword-based analysis instead.

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Concrete, sourced recommendations

Each result surfaces specific gaps and interventions — traffic calming, School Streets pilots, pocket playgrounds — tagged to the design precedent they come from.

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Grounded in real coursework

Built from Maria Aziz's Urban Governance class presentation on reimagining cities through the lens of children's needs.

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Honest about its own limits

The prototype says so itself: it's for demonstration, not a validated planning tool — scores for named areas are illustrative estimates, not verified field audits.

Live

HerCommerce

A mobile-first platform that helps women entrepreneurs create and run an online business over WhatsApp — storefront, products, cart, WhatsApp ordering, vouchers and gift cards, with no technical knowledge required and nothing to pay to run it. As the product puts it: "If a woman can use WhatsApp, she can use this platform."

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A store builder with no code needed

Business profile, storefront, products, categories and variants — a seller can be live after a short onboarding wizard: pick a category, name the business, add a product with a photo.

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Ordering happens on WhatsApp

Customers add to cart and order through a WhatsApp deep link pre-filled with the order details — no app to install and no account needed to buy.

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Vouchers and gift cards

Sellers can create discount vouchers, and customers can buy and send a gift card straight from the storefront.

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A real seller dashboard

Orders move through fulfillment stages in real time, and a "Mark as Sold" toggle instantly flips a product to sold out — and back again.

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Built to run on nothing

Firestore, Firebase Auth and Hosting on Firebase's free Spark plan, plus Cloudinary's free tier for images — no backend server and no credit card required anywhere.

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Safety without a trusted server

Every write — including an order from an anonymous customer — is validated inside Firestore Security Rules rather than trusted server code.

Custom build — client work
Built for a client

ALICO Business Suite

Custom software we built for Hamza Shabbir of ALICO Enterprises, a Karachi-based general order supply business. This one isn't an Imadi product — it's a full business management system built around their exact workflow, from quotations through to a running ledger.

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Every document, one system

Quotations, delivery challans, sales tax invoices, commercial bills, and purchase orders — each with custom sequential numbering and print-ready output carrying the client's own branding, stamp, and signatures.

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Works offline, syncs when back online

A Firebase-backed progressive web app that keeps working without a connection and syncs once it's back — built for a team that moves between office and site.

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Admin and viewer roles

Role-based access keeps day-to-day staff in a view-only mode while the owner keeps control, with a full audit log tracking every change made.

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Stock and ledger that stay in sync

Stock adjusts automatically as challans are delivered, invoices are paid, and purchase orders are received — feeding straight into a running ledger and reports.

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Payments, expenses, and bank accounts

Every payment and expense is logged against the ledger and bank accounts, so the business always has an accurate financial picture.

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Built for how the business runs

PKR by default with NTN and GST fields for local tax compliance, an interface in English and Roman Urdu, and JSON backup/restore so their data is never locked in.

Built for a client

Imadi Logistics ERP

Custom software built for Imadi Logistics and Fulfillment. A full logistics and financial ERP — accounting, invoicing, purchasing, banking, fleet, and AI-assisted tools — wired end to end to a real backend, not a demo with mock data.

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A real accounting core

A full chart of accounts and manual journal entries, with a live debit-equals-credit check before you can post, and voiding an entry creates a genuine reversing entry rather than just hiding it.

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Invoicing and purchasing with real status lifecycles

Invoices post, cancel, duplicate, and take payments; purchase orders and bills move through submit → approve/reject → receive or pay — each step backed by the actual workflow, not just a status label.

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Bank reconciliation, done properly

Import a bank statement, auto-match transactions, manually match or create the ones that don't line up, then reconcile with a live balance-difference check before it's marked complete.

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Fleet and shipments, tracked end to end

Drivers with licence tracking, vehicles with maintenance and fuel logs and service-due warnings, and shipments with a full tracking-event timeline and proof of delivery.

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AI-assisted back office

Search, business insights, a weekly cash-flow forecast, duplicate invoice/bill detection, expense categorization, and OCR document scanning — all calling a real AI service, nothing faked client-side.

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Built with audit and safety in mind

Role-based permissions, full audit logs, and database backups with a safety-conscious restore flow that defaults to a scratch database rather than overwriting real data.

Built for a client

ReNaz — WhatsApp Waste Collection

Custom software built for ReNaz, a WhatsApp-first dry-waste collection platform for Karachi. Customers and collectors never leave WhatsApp — the only human-operated screen in the whole system is the admin dashboard.

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Runs entirely over WhatsApp

Customers request a pickup and collectors manage jobs entirely through WhatsApp conversations — no app to download, matching how people already communicate.

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Matches the nearest available collector

New pickups are offered automatically to the closest eligible collector by real distance, with automatic reassignment if they reject or don't respond in time.

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A full pickup lifecycle, tracked end to end

From request through category selection, optional photos, collection, weighing, and payment — every pickup moves through a defined status flow both sides can check.

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One dashboard for the whole operation

Admins manage customers, collectors and approvals, live pickup status, pricing, transaction history, and operational reports from a single console.

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Category-based pricing, PKR per kilogram

Each waste category — plastic, cardboard, paper, metal, and more — carries its own rate, with a full pricing history as rates change.

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Hardened through two rounds of security review

Independent audits before release closed real gaps — authenticated endpoints, verified WhatsApp webhook signatures, rate-limited logins, and race-condition fixes.

Independent & research projects

Not Imadi client or product work — these are personal and research projects built independently by members of our team. We're including them here for transparency, clearly marked as such.

In development

HifzAI

An AI-powered learning and Quran memorisation platform designed to support students, teachers and parents through structured learning workflows, progress tracking and intelligent insights — built to address how Quran memorisation support is often fragmented across separate tools, notebooks and informal tracking.

Details coming soon

Marist Bot

A chatbot & conversational systems project. Full details are being finalised — check back soon.

Research project · 2024

NLP Sentiment Analysis of Travel Blogs

An open-source comparison of BERT vs. LSTM models for detecting nuanced emotional sentiment in travel blogs — joy, frustration, nostalgia — that standard positive/negative sentiment scoring flattens, including full training logs and confusion matrices for both approaches. Independent research by Maria Aziz, Imadi's co-founder.

Research project

End-to-End Machine Learning Pipeline

An independent project organised around the conceptual pipeline stages of a production ML system: data ingestion, validation and transformation, feature engineering, model training and evaluation, experiment tracking, deployment, and monitoring. The specific tools used at each stage are still being confirmed for public sharing.

Independent project

Smart Meal Planner

An AI-based meal planning system with personalised nutrition, known internally as SmartPlan Meals — developed by Maria Aziz as self-employed, independent work outside of Imadi Technologies.

Maflow is live

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